Author Archives: hesty

The Three Main Elements Of Business Planning

Every day, millions of businesses spring up, both online and offline. These businesses run the gamut of categories, from spas to sneaker stores, accounting firms and accessory websites. Business planning is the first step in creating a secure future for your company.

Creating a Plan For Your Business

Writing a plan is the first stage of business planning. As the name suggests, a business plan is a roadmap for the direction of your company. While many owners fail to write such a plan, it is an essential step in the growth of your company. It helps you to forecast and problems that may develop in the course of business. Think of it as a contingency plan. If you are planning to apply for commercial real estate or bank loans, you will need to demonstrate proper planning for your business.

A business plan contains several main elements. First, it lays out the mission and the goal of the business. The plan will spell out whether your company is in business to serve a greater good or simply to fulfill an unmet need. Determine whether your business will serve other businesses or supply products to consumers. These are all important elements that should be included.

It does not have to be long or overly complicated. It simply has to have the elements required to put your goals into action. Developing a SWOT analysis (strengths, weaknesses, opportunities, threats) will help you to identify problems before they start. Craft your own or hire a business writer to create a dynamic plan that will guide your operations. An effective plan is one of the most important elements over overall business forecasting.

Creating a Marketing Plan

Similar to a business plan, the marketing plan spells out how you will market to new customers and retain current ones. The marketing plan should identify your target customers and develop a strategy to reach them effectively. Your marketing plan usually includes market research that gives you a profile of the ideal customer. As with your other plan, it is important to identify any strengths, weaknesses, opportunities and threats that may affect your company’s operations.

Your marketing efforts do not have to be expensive. In many cases, companies that don’t have marketing plans spend more than is necessary to reach their customers. With a plan that will spell out the ways you will market your company, you will save money and energy on your business marketing efforts. Creating an effective marketing plan is one of the most crucial elements of planning for your business.

Succession Planning

Unless you plan to run your business for your entire life, you will need a plan of succession. If you are the only person who can run and operate your company, it is doomed to fail when you can no longer run it. Create a plan that will spell out what steps will be taken to either sell your company or hand it over to another manager. Develop a system that allows your business to be run without you. An operations manual that details the key components of running your company is the first step in succession planning. Consult an attorney about the legal aspects of either selling or transferring ownership of your company.

Planning is an important element of any successful company. By adequately planning for the direction of your business, you will enjoy business profit and success.

Why Hire Business Plan Writing and Editing Services?

There can be many ways to approach the writing and editing of a business plan. We will discuss some of the basics about the structure and content of a good plan. One of the keys to creating a great plan that meets the needs of investors, banks, and even grant providers, is to make sure that you understand your business well, whether it’s a start-up company or one that has been in operation for many years. Professional business plan consultants help owners, directors and founders to develop a better understanding of their business in order to assist in providing answers to questions that will create a solid business and financial plan for any purpose.

Business Plan Templates and Outlines

Most experienced business owners strongly recommend hiring a professional plan writing company to create a business plan. They have learned a lot in all their years in business and know that it is important to hire experts in their fields. Companies that are reputable and have been creating plans for many years are the best options. Often, when someone attempts to create their own plan, it can take months to complete if it even gets completed at all! Professionals know how to move through a plan template or outline and fill it in with pertinent and well-written information.

So, what are the key sections of a great plan document? Well, there are many opinions to this as well as ways to approach it, but there are definitely some key ‘ingredients’ to a solid plan. A great plan features all the typical main sections, but also has many refinements not found in the average plan. The main sections recommended include a clean, well-designed cover page, table of contents, cover letter, executive summary, business overview, sales and marketing section, operations section, HR section, action plan and financial section with tables for – at the very minimum – expenses, revenue, and cash flow projections. Within these sections, a professional writer creates many headings and lots of writing that describes every aspect of the business in very good detail. On average, most business plans end up being about 25 to 35 pages in length.

Plan Creation Process

Typically, the process for creating a business plan goes like this: The client discusses their business with the writer and pays a deposit. The writer starts immediately on the business plan by creating an initial layout and inputting all the known information. This is followed by compiling a list of basic questions for the client to answer in point-form related to the details of the business. These questions are usually easy to answer within a day or two because clients already know the basics about their business. The writer then receives the answers and uses the information to create sentences and paragraphs and fill in the plan’s content. Once the written parts are done, the writer will work with the business owner and a financial expert on the financial tables that will go at the end of the plan.

Timelines

Timelines vary greatly for creating a plan depending on the writer’s experience, the business type, the detail required, and how much industry and market research is necessary. There may also be other factors. In most cases, however, a detailed plan can be created within 2-3 weeks.

Plan Costs

Business plan writers and companies charge very different amounts for their services, ranging from as little as $500 to as much as $5000 or more. A good pricing model is based on the factors mentioned earlier, such as length, complexity, research required, etc. Generally, $500 is not enough for a plan because of the many hours that go into creating one, and $5000 is way too much for clients to pay. That being said, a good, well-written and professional document of about 30 pages in length should be more in the range of $900 to $1500. This pricing structure is very reasonable considering that most of the work can take more than 50 hours to complete. In terms of an hourly rate, most professionals charge between $25 to $35 per hour.

Do I Really Need a Business Plan for My Business?

Most successful businesses have created a business plan at some point, usually before their start-up.

Why?

A business plan is needed to address all of the central components to starting a business. It is essential to make sure that you, as a new entrepreneur have carefully thought through many if not all, of the important components of your business. Ideally, you need to do this BEFORE starting your business.

What is a business plan?

They are generally prepared for two reasons:

1. To obtain financing for the business

2. To help determine if essential components of starting a business have been considered.

Often times with new entrepreneur’s (and sometimes even with the more experienced!) they overlook certain aspects of starting a business. So the business plan helps to ensure that most, if not all reasonable questions have been answered and strategies thought about.

Although business plans are often considered optional – they serve a vital importance to entrepreneurs.

Many aspiring entrepreneurs and even experienced entrepreneurs fail to recognize their importance. It is often considered an “optional” component of their business and should only be prepared when absolutely necessary.

Not so!

It is needed to address all of the central components to starting your business. It is essential to make sure that you, as an entrepreneur of quality, have carefully considered what you are offering, how you are offering it and whom you are offering it to.

Although it may be tempting to say “I have everything in my head about my business” – could lead to a lack of clarity.

Why?

The idea of keeping everything in your mind makes it possible for you to:

  • forget certain things
  • remember things incorrectly or too modified to later be useful
  • misconstrue thought combinations that you had at one point but later revised
  • revisit ideas that you already have thought of and since dismissed…

Preparing a business plan will allow you to document what you know and have the permanent impact of writing it down.

But this is complicated – Right?

In the context of the larger corporate world a business plan is not only essential but required. Many formats of business plans are modelled after the layouts and inclusions used for larger public companies. The time frame and level of detail is much greater for large corporate entities as they are required for various interested parties (stakeholders). However, it is not necessary for smaller businesses, especially start-ups to prepare overly lengthy and complex documents.

Your business plan need not be a time consuming, uncontrollable and over-the-top difficult process!

How Can I, As an Entrepreneur Achieve This?

Through the simple process of preparing a Preliminary Business Plan you will:

  1. Engage in a key strategy that will help you to organize your thoughts
  2. Help you to focus on your business intentions.
  3. Apply a straightforward, step-by-step process to prepare one.
  4. Obtain clarity about your business.

Why is it called a Preliminary Business Plan?

Traditional business plans, like those used for large public corporations can be very complex and have the level of detail that is not required for most smaller, private businesses.

A Preliminary Business Plan is shorter, designed more for the start-up of the business and it is easier to understand and prepare.

Here are just some of the questions that it should answer:

  • Describe in detail exactly what your business is to be.
  • Describe whom your products and/or services are for.
  • How do you plan to deliver your products/services to your customers/clients.
  • What pricing do you plan to use.
  • If you have a product, list the major suppliers
  • Indicate whom your major customers/clients are likely to be.
  • What are the risk factors that you see for your business.
  • What current businesses pose as competition to your business?
  • How many employees do you plan to have in the company and at what point will they become active?
  • Have you completed one?

It will address all of the central components to starting your business. It is essential to make sure that you, as a new entrepreneur have thought carefully through and considered all that you need to BEFORE starting your business.

A Preliminary Business Plan is a step-by-step method that allows you to organize your thoughts and WRITE DOWN your intentions through documenting them in a meaningful way. It also provides you with a document to provide to interested parties (for example, banks, investors, etc.) if the need arises.

You need to prepare one, if you are:

  • An aspiring entrepreneur who is serious about properly planning a business and would like to discover if you need one for their new business.
  • An experienced entrepreneur who never has prepared one, but would like to learn how.
  • An aspiring entrepreneur who is skeptical, but would like to explore the process and know more.
  • Any entrepreneur who has heard about them, but are confused and would like some clear DIRECTION of what to do.